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Case Studies

Window stickers

The Master Locksmiths Association (MLA) reports a home security partnership with the Neighbourhood and Home Watch Network (NHWN) after a window sticker campaign reached over half a million homes.

Sponsored by the MLA, the co-branded sticker campaign was to support the membership of the Neighbourhood and Home Watch movement and to drive consumers towards vetted and inspected MLA locksmiths.

The co-branded stickers were raising the profile of the MLA and the services of its members. The reverse of the stickers featured MLA branding and how to find a local MLA approved locksmith. NHWN groups have been encouraged to get boxes of the MLA’s Handbook, published with the Sold Secure Approved Products Catalogue and containing security information as well as lists of MLA Approved Locksmiths, which they can distribute to members. The latest edition is now available and NHWN groups are encouraged to contact the MLA’s head office to get their order in.

Kate Daisley, NHWN operations director, said: “The MLA’s standing as a leading trade body for the locksmithing industry ties in perfectly with what the NHWN represents. A survey following this campaign has also revealed that 89 per cent of people said that they would be more inclined to use the MLA’s service knowing that they were working in partnership with the NHWN.”

Dr Steffan George, development director at the MLA, said: “As the leading approval body for the UK locksmithing industry, the MLA is proud to feature alongside such a historic and prestigious organisation as the NHWN. This campaign has been a great opportunity for MLA members, as it has reached communities and members of the public who may not have previously known about the MLA or if there was an MLA approved locksmith in their area. However most importantly this partnership has been of great benefit to the British public, as it has helped not only provide essential security information to NHWN members, but also drive business towards good, honest trades people who are dedicated towards providing the best possible service.”



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