Booths are grocery retailers with 31 stores in the North of England. At between 18,000 and 25,000 square feet, they’re considered medium-sized supermarkets.
Intrepid have rolled out Quail digital to 25 Booths stores since 2013. Digital communication between staff, made possible by using Quail digital throughout the store, has enabled staff to solve problems faster, check stock and assist customers, allocate staff where they are needed and reduce stock loss, all adding to a positive customer experience.
Thirty users can communicate over an area of up to 100,000 square metres, with no belt pack, cables or wires. Integral digital messaging can set up from wireless keypads, checkouts and remote order points. Improving team communication with the wireless headsets means more productive staff and improved security in the workplace, the retailer adds.
Booths are continuing the roll out of Quail Digital in their new stores: this year both Heyhouse Lane, where Booths have a store in a development of 162 new homes, and Burscough where Booths are offering a complete shopping experience, including fresh produce counters and beers, wines and spirits, have Quail digital in use. The new store at Poulton, opening in November, will also have Quail Digital Team Communication as part of the staff support systems.
Paul Newbury, who has overseen the fitting of Quail Digital into Booths for Intrepid is pleased with the way the staff have worked with the system.
“We worked for a while with Booths piloting Quail Digital in a few of their stores to make sure the system worked for them, the stores and the customers. The results were very obvious right from the start. The increased customer service and reduced waiting times, especially at checkouts, were evident and resulted in the full rollout throughout the group.”
And Colin Porter, Customer Service Manager for Booth’s adds: “The system has been a great asset in our drive to provide a better and faster service for our customers. The other main benefit that has been gained is the increase in our in-store efficiencies and practices, no longer do we have colleagues running around the sales floor looking for each other, they are able to communicate as a team instantly.” Visit www.intrepid-retail.com.
