Case Studies

Olympus scandal book

by Mark Rowe

Exposure: Inside the Olympus Scandal: How I Went from CEO to Whistleblower is a business memoir that reads like a thriller narrative. As Michael Woodford puts it: “I thought I was going to run a healthcare and consumer electronics company, but found I had walked into a John Grisham novel.”

Speaking on BBC Radio 4’s Today news programme on November 23, he said that he did not like the term ‘whistle-blower’ as it suggested telling tales, being a snitch. When asked about whether the business person raising concerns about corporate wrong-doing should be rewarded – as can happen with the United States regulator – Woodford spoke of mixed feelings; that there should be ‘modest’ payment, but not so much as to be the equivalent of winning the lottery.

He writes in his book: “It was no comfort to know that I was making history, for the forced removal of a company president is almost unheard of in Japan. I rose quietly, left the room, and holding my head high, walked back to my office. My main goal was to escape as quickly as possible. The board had seemed scared—why else would they have acted the way they did. But just what were they scared of?”

When Michael Woodford was made president of the camera manufacturer Olympus—the company to which he had dedicated 30 years of his career—he became the first westerner to climb the ranks of one of Japan’s corporate giants. Some wondered at the appointment—how could a gaijin who didn’t even speak Japanese understand how to run a Japanese company? But within months Woodford had gained the confidence of most of his colleagues and shareholders. Unfortunately, soon after, his dream job turned into a nightmare.

The trouble began when Woodford learned about a series of bizarre mergers and aquisitions deals totalling $1.7 billion—a scandal that threatened to bring down the entire company if exposed. He turned to his fellow executives— including the chairman who had promoted him Tsuyoshi Kikukawa—for answers. But instead of being heralded as a hero for trying to save the company, Woodford was met with vague responses and hostility—a sign of a cover up.

Undeterred, he demanded to be made CEO so he could have more leverage with his board and continue to search for the truth. Then, weeks after being granted the top title, he was fired in a boardroom coup. Worried his former bosses might try to silence him, Woodford immediately fled the country in fear of his life and went straight to the press—making him the first CEO of a global multinational to blow the whistle on his own company.

Following his dismissal, Woodford faced months of pressure that at times threatened his health and his family life. But instead of succumbing he persisted, and eventually the men who had ousted him were held to account. Now, Woodford recounts his story—from the e-mail that first alerted him to the scandal, to the terrifying rumors of involvement with the Japanese mafia, to the stream of fruitless denials that continued to emanate from Olympus in an effort to cover up the scandal. He also paints a devastating portrait of corporate Japan—an insular, hierarchy-driven culture that prefers maintaining the status quo to exposing ugly truths.

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