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IFSEC Europe to extend IFSEC brand

IFSEC Europe is the latest addition to shows that already run in London, India, Bangladesh, Malaysia, Thailand, South Korea and the Philippines. IFSEC Europe, will be a biennial security event, running for the first time on September 20 to 22, 2021 at RAI Amsterdam Convention Centre. UBM the owners of IFSEC describe it as a pan-European home for integrated security, fire safety and intelligent buildings professionals.

It’ll be co-located alongside Intelligent Buildings Europe. IFSEC International will continue to run annually at ExCeL London in Docklands. The owners say this expansion is the result of three years of research to find the next hub.

IFSEC in June 2019 (pictured) hosted the first UK National Surveillance Camera Day and in 2019 has welcomed over 80,000 visitors across all of its events from over 120 countries. UBM says that IFSEC Europe will better connect the major players in security manufacturing and distribution with end-users, installers, integrators and consultants across mainland Europe. RAI Amsterdam is 15 minutes from the hub of Schiphol Airport and has its own railway station.

Gerry Dunphy, Strategy Director of IFSEC International said: “IFSEC Europe will extend the IFSEC brand into a vibrant market to parallel and complement the London-based IFSEC International, which will remain IFSEC’s centrepiece event. It will provide a much-needed hub for the European security industry, and create a new entry point for the European market for the UK-based firms that already attend IFSEC International. Amsterdam is centrally-located and easily-accessible, making it the ideal location for a pan-European security event. In addition, it’s a beautiful, dynamic and exciting city in which we’ve been working to launch an event since 2017, so it’s a joy to finally announce a major event there.”

Simon Young, Event Director of IFSEC International said: “We’re thrilled to announce this addition to the IFSEC portfolio. IFSEC International in London remains the most important event for the UK security market, but we feel this expansion into Amsterdam meets an urgent need for a sophisticated, comprehensive integrated security tradeshow in the European market.”

The event is being launched with some of IFSEC’s premier partners, including CSL, Texecom, UTC, Vanderbilt, Dahua and the industry body Euralarm.

Pascal Zeegers, Director, CSL Benelux said: “CSL is excited to be a part of the launch of IFSEC Europe at the RAI Amsterdam in 2021. We already have strong partnerships in the Benelux region and are rapidly growing our customers in the wider European areas, so the timing is perfect.

“As a long standing IFSEC Premier Partner, CSL understands the value and legacy of a global brand such as IFSEC, so this new addition to the portfolio, in a major European destination, is welcome. I look forward to meeting all our customers in Amsterdam for what promises to be a rich and engaging event for the security and fire safety sectors.”


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