Case Studies

Distributors rebrand

by Mark Rowe

TeamGenesa.com, the distributors of CCTV and access control to installers and specifiers, began 2013 with a rebranding to Cygnus Security Distribution (www.cygnus-sd.co.uk).

The move of the ownership of teamGenesa.com to Cygnus Ltd from its subsidiary Genesa Ltd in August 2012, saw the business stay in the same group. A new website, www.cygnus-sd.co.uk, has been launched offering a direct route to the e-shop.

Gerard Garcia, the Managing Director of Cygnus Ltd, says: “The re-branding of our security distribution business marks the beginning of a very exciting year for us. With a new brand as well as a much richer and more user-friendly website and e-shop, we are ideally positioned to start rolling out our plans and expand extensively the range of products and services on offer. This is our direct response to what our survey of the installers market, carried out during the months of August and September 2012, has highlighted. We aim to listen and deliver, whilst keeping at the core of our work what already distinguishes us: high quality of personal service.”

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