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Dahua sponsors Celtic FC

The surveillance video product company Dahua has entered into a six-figure sponsorship deal with Celtic FC. The manufacturer is supplying the Glasgow club with video walls for the Celtic Store and Media Centre at Celtic Park, quad-rotor drones to help with player training and development, and electronic whiteboards for staff training, and meetings and presentations.

Dahua will be appearing across a range of club assets, on LED pitch-side banners (pictured), and on the club’s website and match programmes. The deal represents a first major sponsorship by Dahua Technology in the UK and Ireland.

Michael Lawrence, Marketing Director at Dahua Technology UK & Ireland said: “We are thrilled about our sponsorship of Celtic FC. As well as the highly visible aspects of the sponsorship, this deal represents a real partnership between Celtic FC and Dahua, and is an example of our engagement with communities across the UK and Ireland.”

Cheng Zeng, Business Development Manager for China and Asia at Celtic FC said: “We are delighted to launch this partnership today with Dahua Technology. Their expertise and high quality technology will enhance both fan experience in our stores and business operations as a whole. We hope to work with Dahua long into the future.”

Some background

Dahua’s recent video equipment includes TiOC, a three-in-one camera that integrates 24/7 full-colour monitoring, active deterrence and Artificial Intelligence into one smart unit; WizSense, a series of products that utilise Artificial Intelligence and deep learning algorithms; and its Starlight range of low-light video cameras. It’s a manufacturer besides of control equipment, recorders, video walls and accessories. Visit https://www.dahuasecurity.com/.

Picture by Craig Williamson / SNS Group: Celtic at home to Hamilton on August 2, 2020.


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