Case Studies

Crimestoppers renewal

by Mark Rowe

The 0800 freephone crime-reporting line charity Crimestoppers reports the renewal of a partnership with casino company Caesars Entertainment EMEA.

The partnership running over 12 years has the aim of keeping gambling premises safe for customers and staff. There have been no major incidents, and the hope is the renewed partnership will ensure occurrences remain that way.

Rodger Holden, Director of Development for Crimestoppers, said: “Caesars prides itself on the highest standards of customer and staff care and together our aim is to ensure that happens. As a valued partner for over 12 years, providing our anonymous service and brand to Caesars to reaffirm their commitment to keeping their premises safe, will hopefully offer that security blanket to its members, who can relax enjoy a crime free environment.”

And Mike Rothwell, Managing Director, Caesars Entertainment EMEA says: “As one of the most established and respected operators in the casino industry, we take great pride in keeping our casinos safe and free from crime and disorder. As a business we continually strive to deliver for our customers the best gaming, best service, best environment and best entertainment experience the UK leisure industry has to offer. Our long-standing relationship with Crimestoppers underlines our commitment to fulfilling this responsibility.”

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