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Consultants at Anfield

Incentive FM Consultancy, part of the Incentive FM Group, has been working with Liverpool Football Club (LFC) on a review of non match day facilities operations at the club’s Anfield stadium, Melwood training ground and Youth Academy.



The project is being managed by Andrew Parkinson, Operations Director at LFC, who was General Manager at Bluewater in Kent, where he worked with Incentive FM Consultancy for many years on a number of facilities projects. According to the consultants there was concern that many of the operational practices at LFC are historic and that while they may work and have served the business well over the years, they may not necessarily be the best for potential future needs.


The scope of the consultants’ review includes cleaning, security services, building infrastructure maintenance, M&E (mechanical and electrical), sports field maintenance, asset management and the help desk operations as well as a review of the client side facilities management (FM) structure. Project aims are to identify the most efficient and appropriate operational structure to run the facilities operations and detail the alternative means of service delivery and output cost benefits.


The FM contractor will also review the planned versus reactive nature of maintenance operations with recommendations; and look at the allocation and planning of work within the short summer closed season to identify maximum opportunity for capital works.


The FM consultancy has benchmarked FM best practice from five other Premiership clubs, who are also interested in the findings of Incentive’s study. Phase two of the work will see Incentive FM Consultancy assisting LFC in new facilities management and operational structures, systems and personnel – to best position the company; a potential new stadium or major overhaul at Anfield are said to be all very possible in the short to mid term.


Jeremy Waud, Managing Director at Incentive FM Group, said: “The skills and knowledge we bring to the retail FM and FM Consultancy sectors are directly transferrable to the stadium operations of clubs like Liverpool. This work will continue through 2012 and hopefully we can help to make Liverpool champions off the field as well as on it.”


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