A case study of a recent installation of tailor made video surveillance systems at 51 Ryman Stationery stores.
The specialist stationery typically has 5500 types of products. The company, which is now chaired by Theo Paphitis (pictured), has over 220 stores throughout the UK. Ryman wanted to replace old CCTV at 51 of its stores. Besides deterring and detecting shoplifters, Ryman sought to better understand the buying patterns of customers and the effect of advertising and other promotions. Ryman also wanted authorised staff such as marketing and merchandising personnel, as well as regional Loss Prevention Managers, to be able to access live or recorded images from the stores.
Axminster, Devon-based Selec Systems, specialist providers of integrated retail security, won the contract to install the new systems. Ray Self of Selec Systems said: “The key to the success of any video surveillance installation if of course the careful selection of the most appropriate camera for each element of the project. With such a wide range of models to choose from, including both analogue and Open Platform IP network cameras, Hanwha Techwin Europe were ideally placed to support us on this type of intricate project. Although we had to design a solution which would help Ryman achieve all its objectives within a limited budget, the keen pricing of the Samsung cameras meant that we did not have to compromise on quality.”
Depending on shape and size of each store, the 51 stores have had fitted a number of Beyond Series SCV-5083 1280H dome cameras, with a four channel SRD-476D or eight channel SRD-876D DVR. A WiseNetIII SND-6084 Open Platform dome with the FoxCounter people counting Application from Foxstream, has also been installed at each store to provide Ryman managers with an analysis of customer footfall.
The SND-6084 supports the FoxCounter Application, as do other cameras in the WiseNetIII range, as it features P-Iris which optimizes the iris function when multiple lighting conditions exist in a single scene. This results in images with better contrast, clarity, resolution and depth of field, making it easier for FoxCounter to recognise customer flow direction. Plus, thanks to the SND-6084’s WDR, image quality is enhanced and motion blur is reduced, enabling FoxCounter to provide counting data even when several people simultaneously cross the counting area threshold.
A SCP-2270 PTZ dome has also been installed at each store. This enables Ryman’s Loss Prevention Managers and marketing staff to remotely view any activity via the iPOLiS Mobile app. The SCP-2270 PTZ has a 27x optical zoom, which can provide users with the option to view close up detail of people and objects. The images are recorded locally onto DVRs via the domes’ analogue outputs.
A bespoke firmware upgrade version of the iPOLiS Mobile app was developed for Ryman. The upgrade allows for a large number of sites to be remotely monitored by a smartphone or tablet. Hanwha Techwin Europe’s design engineering staff in Korea were able to respond to this requirement to the satisfaction of Ryman and the award of the contract to supply the cameras and recorders was not delayed.
After the installations at the 51 stores by Selec, who sourced the cameras and recorders from Akess, a Hanwha Techwin Europe distribution partner, an order has been received to provide a further 132 Ryman stores with the same solution.
Discussions with the client are at an advanced stage for supplying WiseNetIII Open Platform cameras with a number of pre-loaded Applications which, besides people counting, will help them identify other opportunities to increase sales and productivity.
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