Case Studies

Americans score at World Cup

by Mark Rowe

A US homeland security technology company based in Silicon Valley, Qylur Security Systems, deployed its Qylatron security screening product at all 2014 FIFA World Cup games at the Arena da Baixada stadium in Curitiba, Brazil.

Agogo Marketing Promocional, the event operations company for the World Cup games in the cities of Curitiba and Salvador, contracted with Qylur. The stadium has a capacity of 43,900.

Hugo Ramos, director for Agogo Marketing Promocional, said: “The Qylatron automated detection system not only provided highly reliable bag screening, it also put fans ‘back in charge’ of their own belongings as the nature of the Qylatron allowed fans to place their items into the honeycomb shaped device – that conducts five concurrent bag scans – and expedite their entry into the stadium. Rather than having stadium officials hand search personal bags, the Qylatron protects the personal dignity of fans and preserves the entertaining aspects of mass sporting events like the World Cup. We look forward to working with Qylur again as we set a new standard for fan experiences around the world.”

Besides inflow of fans, the Qylatron colourful front prompted many fans to stop to take photos and “selfies” with the product.

The Qylatron is designed for sports and entertainment venues, monuments, and transport hubs. Launched in late 2013, the Qylatron scans guest tickets and screens bags with it is claimed far greater efficiency than manual-driven alternatives, detects multiple security threats, and performs five concurrent bag scans with patented multiple sensors.

Lisa Dolev, CEO and founder of Qylur, said: “We heard from dozens of soccer fans at the World Cup about how much fun they had personally interacting with the Qylatron. This is especially gratifying as it validates the core principle of why I founded Qylur – to preserve human liberty while offering the most advanced security-screening technology in the industry. We have made a major impression at arguably the most high-profile sporting event in the world, and have shown the transformation we are bringing to venue security and guest experience. We look forward to more commercial deployments at large public venues this year.” Visit www.qylur.com.

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