Squire has launched its new website, as part of its service to retailers and to make choosing security easier for customers, the lock manufacturer says.
Its www.squirelocks.co.uk has undergone a make-over with a user-friendly design that reflects Squire’s new brand identity.
Squire is a British family brand with a history carried down through eight generations, since 1780. Its products include its Stronghold SS80, designed as a production padlock. The company says that its new look website is part of a brand relaunch designed to put the Squire brand and its heritage centre stage. Equally, it reflects Squire’s premium brand status for ‘toughness guaranteed’.
The company says that the new image is the result of market research, and the new website is now more interactive with richer content and features, for viewers to select security products by distinctly themed categories – @Home, @Work and @Leisure and @Commercial. And there’s a ‘stand out’ section on Squire’s Bikelok range.
It lets customers know ‘where to buy’ Squire products by entering their postcode to bring up details of their nearest stockist, and users can share products with others. Other resources include a FAQs section to find answers to most commonly asked questions, a blog on updated news and events, details of services available like keyed alike and master keyed systems and access control. And there’s a gallery of Squire’s company and product videos.
CEO John Squire said: “We are very excited by our new website launch. It’s designed as a ‘lock selector’ so customers to quickly find exactly the right product for them. It aims to promote the important role of our retailer network and it’ll play a major marketing and sales role for us as we continue to grow and increase our global presence.”
Contact Squire on 01902 308050, visit www.squirelocks.co.uk or email [email protected].
