Physical Security

APT acquired

by Mark Rowe

The Austrian traffic technology company SWARCO AG has acquired the APT Group of Companies. In a deal signed by SWARCO founder and owner Manfred Swarovski and Dermot Murphy APT Group CEO on May 7, SWARCO purchased all the shares of the APT Group based in Harrow, Middlesex, comprising APT Security Systems, APT Skidata Ltd, APT Street Services, APT Technologies, SignPost Solutions Ltd and ParkingPal Ltd. The parties agreed not to disclose the purchase price.

SWARCO CEO Cees de Wijs speaks of a natural fit between the two groups, their products, and their current and prospective target markets: “We have complementary rather than competing products and solutions, and strong synergies in terms of business ethics, culture and corporate dynamics,” he said.

SWARCO Group CFO Daniel Sieberer, who managed the transaction over the past months, says that the acquisition of APT Group will significantly upgrade SWARCO‘s position on the UK Traffic Management market. “In particular we will strengthen our parking and electromobility business, which strategically is one of our most important investment focuses.”

SWARCO says that it’s strong in the adaptive control of urban and interurban traffic including public transport and parking management – from LED-based signage and parking guidance solutions to efficient parking information and communications. APT similarly is centred on the safe movement and management of vehicles and people.

Dermot Murphy, Chief Executive of the APT Group of Companies, describes the merger as a ‘win-win’ for customers: “Customers will benefit from having an even broader range of products, services and indeed people with whom to work,” he said. “But more than this, the combined resources of both businesses can be focused on researching and developing new products, and bringing those products to market in a more timely fashion in line with customer demands. The two companies will be able to share product development, service, sales and marketing resource. There will be a significantly increased number of field-based resources on hand to support the two companies’ customers nationwide.”

SWARCO and APT have worked together on a number of projects and say that they proven the concept and the advantages of a combined offer to the market, for example in the parking guidance management of major UK shopping centres. In Scandinavia SWARCO is the exclusive partner for Skidata parking systems.

In the UK SWARCO is now operative with its subsidiary SWARCO TRAFFIC Ltd. and their factory in Richmond (North Yorkshire) and sales and service centre in Milton Keynes, and through the APT sites in Harrow and Tipton.

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