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Among Spectra’s products are SlingShot, which adds BLOS COTM (Beyond Line of Sight Communications On The Move) to in-service tactical VHF and UHF radios, for tactical communications. Spectra has strategic relationships with the satellite service company Inmarsat, whose L-TAC service uses SlingShot and Airbus which brands SlingShot as TREx services.
Chamois will provide an integrated, out-sourced marketing, communications and advertising service. With international sales, Spectra, based in Hereford, says that it plans to raise its global profile. Spectra will continue to focus on the delivery of its secure voice, data and satellite communications to customers, while Chamois will enhance brand awareness for Spectra.
Simon Davies, CEO at Spectra Group (UK) Ltd said: “Working with an external marketing and PR agency is a logical way for Spectra to raise its global profile as we continue to expand our international footprint. We’ve taken on Chamois to assist us as we’ve been impressed by how they work to improve brand awareness and effectively market products and services into the international defence sector. Our strategy for growth will need us to be seen and understood by more and more people, world-wide. We’re confident that Chamois is the right choice for Spectra and we’re particularly looking forward to receiving their help as we expand in the global marketplace.”
And Jamie Clarke, Director and Founder at Chamois said: “We’re delighted to be working with Spectra and we are very much looking forward to helping them get to where they want to be in the future. Spectra is an amazing company with incredible products, such as SlingShot.”
Pictured is Jamie Clarke shaking hands with Simon Davies.