ISM, the UK based makers of the Genesys security control room management product are forecasting 35pc growth in 2014 on the basis of doubling their order book in 2013. Stephen Smith, Sales and Marketing Director, says: “We’ve become highly successful at winning tenders and when the decision does swing in our favour it’s rarely because of price. Yes we have to be competitive but when you look at the life cycle cost of Genesys – we guarantee our software support for a whopping ten years – this is pretty compelling when compared to the industry average of three or four years.”
Smith adds:, “We are a safe pair of hands for any client based in the UK and overseas because we are stable and cash rich. We know from freely available research that some direct competitors are making year on year losses. By contrast, we’re financially sound, making good profit. Why is this? It goes back to our investment in R&D. We’re still investing 17pc of our turnover every single year in R&D. This unwavering commitment to putting R&D at the heart of our business in both lean and prosperous times continues to pay dividends.”
New at ISM, computer science graduate Ruaa Al-Hili. Smith says: “We recruited Ruaa using the Pareto graduate recruitment service, selecting her from 2000 candidates. It’s always a challenge to find a person who is truly unique and, for their uniqueness to add real value to your brand. In Ruaa we have a real asset. She has impeccable engineering skills and yet is able to communicate, with ease and authority. She has an honours degree in computer science and an additional qualification, CCNA which is not an easy exam to pass. She also speaks fluent Arabic which is a real bonus given we are winning major projects in the police and custodial sector in the Middle East. We may be in a male dominated industry but there are many exceptional and talented women coming up through the ranks and Ruaa is an example of this.”
Smith adds: “With significant projects already underway in Poland, The USA, the Middle East and India not to mention several high profile projects in the UK, 2014 is set to be our very best year yet.”
