Norman Baker, pictured, the Home Office crime prevention minister is to launch a new PASS 18 plus card design on Tuesday, June 10, at Tiger Tiger in London’s West End.
Also speaking at the launch are Northamptonshire Chief Constable Adrian Lee, Licensing Lead for the Association of Chief Police Officers (ACPO) and SIA chief Bill Butler.
PASS Chairman, Robert Humphreys said: “This will be the most fundamental change to the PASS Proof of Age Scheme since its launch in 2003. During this time over five million cards have been issued and the PASS Hologram is widely recognised and accepted in both the on and off trade. Over the past 18 months we have conducted extensive research with retailers across the UK which has shown that a standardised card design would greatly improve recognition and ease acceptance. We believe that these changes will make PASS the preferred ‘proof of age’ for all age restricted products.” Visit www.pass-scheme.org.uk.
