ID Cards

Essentra marketing

by Mark Rowe

Essentra Security, the UK distributor of ID printers and accessories, has retained the services of DRS Marketing Ltd.

Sue Woodcock, pictured, Marketing Manager of Essentra Security, said: “DRS Marketing’s activities are entirely focussed on the security industry and it is therefore the ideal B2B agency to support us in our endeavours to shout much louder about our capabilities, as well as our successes and achievements.

“David Solomons of DRS Marketing will help us implement a PR campaign over the coming months to ensure that a much wider audience is aware of what we are doing to maintain our position as the preferred choice for ID systems, printers and accessories.”

After from the investment in a new distribution centre in Banbury which opened in 2013 and has the capacity for over 5,000,000 stock items, the Essentra Security’s product management team is overseeing the introduction of a broader product range of ID accessories and options, plus new software for card design, data management and production.

In 2013, Filtrona plc was re-branded as Essentra plc and all Essentra plc companies were also re-branded including Securit World, which became Essentra Security. Essentra, an abstract name, was specifically chosen to capture what each of the group’s businesses manufacture and distribute; namely millions of essential products and components.

David Solomons, Director of DRS Marketing Ltd, said: “Essentra Security has a great story to tell and I am naturally delighted to be entrusted to help it build on the very good relationships it already has with the security trade press. In the process I will be endeavouring to underscore Essentra Security’s excellent reputation for offering the highest levels of pre and post sales support which makes the process of purchasing ID solutions virtually effortless.”

About Essentra plc

Essentra is a FTSE 250 company, a supplier of speciality plastic, fibre, foam and packaging products with four principal operating divisions: Component & Protection Solutions, Porous Technologies, Packaging & Securing Solutions, and Filter Products. Based in the UK, Essentra’s global network extends to 29 countries and includes about 5,500 employees, 42 principal manufacturing facilities, 64 sales and distribution operations and five research and development centres. Visit www.essentra.com

About Essentra Security

Essentra Security, part of Essentra plc., is a distributor of ID card printers, systems and accessories to the ID channel. Visit www.essentrasecurity.com

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