The world market for video surveillance equipment grew by 14.2 per cent in 2014, according to recently published estimates from the US-based market research company IHS Inc, through its Video Surveillance Intelligence Service. This is a higher rate than IHS was forecasting in December (it was forecasting 10.7 per cent back then). The market analysts put the difference down to higher than expected growth in China. EMEA, Americas, and the rest of Asia all grew at slightly lower rates than forecast in December.
Slightly lower growth in the global market is forecast for 2015, at 9.5 per cent. Product demand will continue to grow quickly but price erosion will impact revenues. This will mean that the world market for video surveillance equipment will be worth $15.7 billion in 2015 (IHS adds that it no longer includes monitors or matrix switchers in its estimates for the video surveillance equipment market).
IHS has just added new global and regional market statistics, forecasts and market share estimates to its service. Other findings include:
•A number of Chinese vendors continued to rapidly gain market share in regions outside China in 2014. They tend to offer products with low prices and this has been a major factor in average price erosion in those regions.
•China is estimated to have been the largest regional market for video surveillance equipment, accounting for almost 40 per cent of global revenues in 2014.
•In terms of revenues, the market for network cameras was almost two and a half times the size of the analogue camera market in 2014. However, only around 40 per cent of all security cameras shipped were network cameras in that year. Unit shipments of network cameras are forecast to first exceed those of analogue cameras in 2015.
•The market for network cameras with 4 megapixels and above grew rapidly in 2014. Growth in demand for 180/360 degree network cameras was the major reason. 4K cameras will increasingly contribute to the category over the forecast period.
•The supply base for video surveillance equipment remains highly fragmented. In 2014, the top fifteen vendors accounted for just 52 per cent of revenues. A large number of small vendors accounted for the rest. Only one vendor had a market share greater than 7 per cent.
