CCTV

CCTV drivers and trends in retail

by Mark Rowe

According to the latest annual Centre for Retail Research (CRR) survey into the use of CCTV in retail, a majority of retailers want to introduce covert CCTV and are planning to move to mobile data access in the near future.

The report, which was carried out in July and August of this year (2015), showed that 58.5pc of retailers are using covert CCTV but that 70.1pc of those not using covert CCTV, want to start using it; and only 17.6pc of retailers are able to access live recorded footage but 66pc aspire to use mobile access.

The study commissioned by Axis Communications, the network video product company highlighted the retail sector’s increasing reliance on CCTV to control stock loss and a demand among retailers for higher image quality, even more reliable systems and easy and flexible access to images. Some 82.7pc of retailers said that CCTV reduces losses and 29.7pc of retailers are now using fraud analytics to help improve their security with 58.7pc planning to.

Andy Martin, Business Development Manager Retail, Northern Europe for Axis said: “The clear and demonstrable return on investment through shrinkage reduction is a huge driving force for IPCCTV implementation. But retailers are not content with just that – they want even higher quality images that they can access easily through mobile technology, and in 29.7% of cases, they want better customer insights such as age and gender analytics and other IP applications such as people counting, queue management and dwell time.”

The report also revealed there is still a majority (66pc) of the market that is operating on analogue technology proving that installers and integrators still have an opportunity to create awareness among retailers of the benefits of Internet Protocol (IP).

Andy said “Yes, IP is increasing and we saw that trend clearly last year and this, particularly among bigger organisations – 62.7pc of retailer chains that have adopted IP have 100 stores or more. But there is still a community of retailers who have yet to be convinced of the true potential of IP technology. We are working hard with our channel partners to bridge that gap and provide the best advice about the products and solutions that are already delivering excellent results for many retailers.”

Interest in cloud storage has increased; and public view monitors are being used mainly to deter crime in about half (51.4pc) of cases with 21.8pc of retailers placing them only at store entrances.

About the ‘CCTV in Retail’ survey

Run with the Centre for Retail Research in Nottinghamshire and now in its fifth year, it surveyed 2,200 retailers large and small from a variety of sectors and drew 664 responses from retailers in the UK, Ireland, Denmark, Finland, Norway and Sweden. The research was carried out by the CRR between July and August 2015 and follows similar Axis-commissioned surveys in 2014 2013, 2012 and 2010.

Pictured: Fosse Park, Leicester.

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