Vertical Markets

Distribution deal

by msecadm4921

Midwich, the UK trade-only distributor of security, barcode, auto-ID, and digital imaging products has entered into a distribution agreement with Intermec Technologies, a  provider of rugged mobile business products.

The agreement covers the distribution of Intermec’s supply chain products in the United Kingdom and Ireland. The move will see Intermec sell in a number of strategic markets, such as distribution centres, field service, postal CEP and retail sectors.

Established in 1979, Midwich has become a value added distributor of print and imaging as well as electronics products and will be playing a role in supporting the reseller community outside of the Intermec Platinum Partner base, especially towards those who do not sell Intermec products.

Mel Taylor, Intermec’s Channel Director, EMEA added: ‘As Intermec has focused on its strategic Market Deployment Environment opportunities (DE’s) it is clear we do not have enough specialised partners in the UK. We require more expert partners in our chosen UK markets. Synergix is a specialist value added distributor that has a demonstrated critical mass of resellers that will enable the recruitment and development of new partners. They have clear differentiation in the security and hospitality sectors and will cross pollinate resellers to AIDC.’

Alex Ward, director at Midwich said: ‘Adding the Intermec range of solutions to the Midwich auto-ID division shows our desire to invest and grow this side of our business. The Intermec product portfolio allows us to take a total solution from one vendor to the IT reseller market where we believe there are plenty of opportunities for this kind of technology. It is our role, with the support of Intermec to identify those accounts and help them take the Intermec solution to market.

‘Throughout the negotiations both parties have been very clear that the partnership is in place to deliver incremental business opportunities. Midwich has the capability to take Intermec in to the IT arena while also identifying new opportunities that sit within the AIDC market, a market that Synergix, the AIDC division of Midwich, has been serving well for the last fifteen years.

‘Midwich has the ability to vertically align its resellers, so we can quickly target new potential resellers whose primary sectors are strategic markets for Intermec.

‘Midwich is ready for another market-leading brand within its barcode division and the agreement with Intermec certainly gives us this. This agreement represents an exciting chapter for us as we embark on what will be a significant year for the division.’

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