The fashion retailer DAKS has had HD CCTV fitted at its flagship stores on Old Bond Street and Jermyn Street in the centre of London. Rutledge Integrated Systems (RIS), won the contract to install and maintain the IDIS DirectIP solution through a competitive bid.
Previously using an aging analogue CCTV system, DAKS faced a rise in theft, with the legacy system providing inadequate views of shop floors, besides poor clarity of image and slow retrieval of footage.
The products installed were from the DirectIP full-HD range from the manufacturer IDIS. The system features 16 two-megapixel flat dome cameras with wide angle lenses at the flagship DAKS store on Old Bond Street plus 11 cameras at Jermyn Street. Connected to 32-channel DirectIP NVRs, staff are able to monitor stores from the cash desk to quickly detect any suspicious behaviour, retrieve footage and thus reduce shrinkage. The unobtrusive flat domes and the sleek design of DirectIP NVRs are conducive to the high-end retail offering of the DAKS label. The security firms say that this allows the fashion company’s brand identity to flow through to its security operations.
Ray Price, Head of Maintenance at DAKS, said, “The DirectIP solution offered us the complete 360° surveillance capability we were looking for. Continually impressed with its outstanding HD resolution and clarity, our staff have quickly adapted to the solution using its simple and intuitive interface. The RIS and IDIS solution offered us a fast return-on-investment through a reduction in theft, while the elimination of annual video management license fees ensures a low cost of ownership.”
Andy Rutledge, Managing Director at RIS, said: “DirectIP provided the performance and affordability DAKS demanded allowing us to offer a compelling and competitive solution. DirectIP is an especially good fit for the retail sector, featuring 30 images per second to deliver real-time full-HD across multiple cameras with next to no network latency. This enables DAKS staff to quickly and accurately detect any suspicious behaviour.”
And Lewis Hayzelden, Operations Manager, RIS, added: “DirectIP facilitated a simple and rapid out-of-hours installation without disrupting a busy retail environment. Using true plug-and-play simplicity, we implemented the solution and trained DAKS staff at each of the stores in under eight hours.”
About IDIS
IDIS is based in Korea and operating across 60 countries with branches in the UK and Netherlands, as a DVR manufacturer with its DirectIP range of IP cameras and network video recorders. Visit www.idisglobal.com.
