Few businesses are able to extract the full value from the information they hold, with over a third (36 per cent) lacking the tools and skills they need to do so. That is according to new research from storage and information management company, Iron Mountain (IRM) and PwC. As a result, 43 per cent of the European and North American companies surveyed obtain little tangible benefit from their information, and 23 per cent derive no benefit whatsoever.
The study questioned 1800 senior business leaders, divided equally between Europe and North America, in mid-sized (over 250 employees) and enterprise-level organisations (over 2500 employees).
The results have been used to create an Information Value Index that measures how well businesses in different countries manage their information for competitive advantage. With an average score of 50.1 out of an ideal score of 100 (46.9 in the UK), the index confirms that the vast majority of businesses ‒ regardless of size, geography or sector ‒ have a long way to go before they can fully release the value from their information.
The findings show that, despite the belief held by 64 per cent of UK business leaders that they are already making the most of their information, a look at the resources their organisations currently have in place tells a very different story.
Over a quarter (26 per cent in the UK) of those surveyed don’t employ data analysts to extract value from information, or lack the data interpretation skills (19 per cent in the UK) or insight application capabilities (27 per cent in the UK) required to turn information into the decision-ready facts, targeted marketing campaigns and improved processes, innovation that deliver a return on information.
The study also reveals that many UK organisations are failing to effectively manage their information as it travels through the business. Nearly one in five doesn’t believe the organisation knows what information it holds (16 per cent), how it flows through the business and where it is either most valuable (28 per cent) or most vulnerable (23 per cent).
Elizabeth Bramwell, director at Iron Mountain, said: “How businesses think and talk about their information has changed. The conversation is bigger now. Risk and reputation still feature prominently, but the discussion now includes the idea that making the most of information can improve operations, open up new opportunities and help secure competitive advantage. Our research with PwC shows how a lack of skills and technical capabilities as well as a number of cultural factors are holding many companies back from achieving this goal. The impact of this shortfall is felt right up to the board room. Businesses that don’t catch up with the front runners in their industry risk becoming irrelevant.”
Comment
Richard Petley from PwC says that information is among the most undervalued assets in the commercial world: “Every transaction with a customer and every interaction with a stakeholder delivers market intelligence, customer insight, an opportunity for innovation and the potential for profit. Yet our Information Value Index shows that only four in a hundred businesses are sweating their information assets to create competitive advantage. When it comes to information management, many of the world’s leading organisations don’t know what they don’t know and aren’t trying to find out. In a 24/7 digital world, information is insight and insight is power and the falling cost of technology means it has never been easier to harness information and use this like any other asset in the business. The introduction of our Information Value Index sets a new benchmark against which organisations can measure how their information assets are being exploited.”
A summary of the report, Seizing the information advantage: How organisations can unlock value and insight from the information they hold, can be found at www.ironmountain.co.uk/pwc.
