Interviews

Be prepared, be social in a crisis

by Mark Rowe

Companies are still lagging behind consumer expectations and the window of opportunity for a company to define its story during a crisis is shrinking. The solution is quite simple: be prepared, writes Jen Horsman, a risk and crisis consultant at Instinctif Partners, a PR consultancy.

Social media has the power to expose and demolish your brand reputation in a matter of clicks; spending time to develop a digital communications strategy in a crisis is essential to protect your reputation. She offers a few steps your company can take to ease its social anxiety and help manage digital channels in a crisis.

For the full blog visit http://instinctif.com/insights/social-anxiety-managing-digital-channels-crisis/.

She and Instinctif associate partner Julia Johnson featured on page 32 of the November 2016 print issue of Professional Security magazine (titled ‘Know your digital footprint’); as speakers at a British Retail Consortium conference on brand protection and food safety.

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