Vertical Markets

What’s new at IFSEC 2017

by Mark Rowe

If you thought IFSEC was just wall to wall CCTV – think again, say the show organisers.

IFSEC is launching several new features and revamping some existing favourites for its 2017 edition. The security industry is evolving fast in terms of technology (eg the rise of IP, cyber security and the internet of things), the threat landscape (eg growing terror and cyber threats) and how the supply chain does business. Based on the changing audience, IFSEC 2016 will introduce new services, technologies, seminar theatres and show areas to enhance the visitor experience and cater to the entire supply chain, in the UK and internationally.
Here are five of the new, or revamped, features for 2017.

1.Borders & Infrastructure Expo

Long the go-to event for security installers, IFSEC International has been adapting to its increasingly diverse visitor demographic for several years now.

That is why 2017 marks the launch of Borders & Infrastructure Expo. Catering to senior security professionals from government, utilities, transport, logistics, sports stadia and events, and border control and law enforcement, Borders & Infrastructure will provide solutions and education around counter terror, border security and the protection of critical national infrastructure.

This new show within IFSEC 2017 will host leading suppliers of solutions in cyber, perimeter, UAVs, surveillance and other cutting-edge technologies. The expo will also feature an exclusive meeting service to pair high value buyers with exhibitors, as well as a dedicated seminar theatre tackling security trends, pitfalls and best practice for high-security sectors of critical national importance.

2.The Drone Zone

Officially launched at IFSEC 2016, the Drone Zone will return to ExCeL London bigger, better and now more appropriately housed, centre stage, within Borders & Infrastructure Expo. Whether you want to find out how drones can aid security at sports events, in counter terror or in traffic monitoring, protect your organisation against drones, or simply want to see this incredible technology in action, the Drone Zone will provide some compelling aerial theatre in the heart of IFSEC. You’ll have the chance to speak to experts from leading drone manufacturers and, of course, see them in action, flying above your head within ExCel London.

3.Free Meeting Service

In bid to ensuring IFSEC International is a place to actually do business – and is not seen as just another trade show – the one to one meeting service will be revamped for this summer’s edition. Acting as matchmaker, you’ll get face time with the exhibitors you want to do business with and can pre-book your meetings ahead of your visit – a vast improvement on the traditional exhibition format, where you’re left hovering, frustrated, for the crowds to clear on an exhibitor’s stand. This free service guarantees meetings with the people you want to meet, when you want to meet them, and the chance to capitalise on the in-show special offers and pricing deals.

4.New seminar theatre

IFSEC 2017 will feature a new seminar theatre. Hosted within Borders & Infrastructure Expo, the Borders & Infrastructure Theatre will feature seminars, case studies and panel debates dedicated to counter terror, border security and the protection of critical national infrastructure. Anyone with a standard IFSEC pass can access the Borders & Infrastructure Theatre.

Installer-focused content, meanwhile, will now be found in the Tavcom Theatre, where security installers, engineers and integrators can get a first-hand view of the latest products, under the guidance of Tavcom’s award-winning trainers (The Installer Theatre has been scrapped for 2017). The Security Management Theatre will this year have an even bigger focus on getting the best out of IP surveillance, access control, intruder alarms and other security technology, while the Smart theatre is branching out from last year’s home automation focus to cover smart commercial buildings, integrated security solutions and the internet of things.

5.Installer World

Not forgetting the thousands of installers, integrators and engineers who return to IFSEC year after year, in 2017 the show are dedicating a specific area of the floor to these loyal visitors. Installer World will bring together manufacturers and distributors, the Anglia Tools sponsored Tool Zone, workwear, the Engineers of Tomorrow competition, recruitment consultants, and a networking bar – all in one place.

Offering the show’s longstanding audience more tailored reasons to visit than previous years, and expanding the appeal to the wider security industry, IFSEC 2017 is set to be the most ambitious show yet.

You can register for a free pass to IFSEC International 2017 here.

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