After a series of acquisitions, Vanderbilt says, it’s now in a position to consolidate the business and development of customers has become a priority. Hence Aspire, the security product manufacturer’s partner programme.
Kim Loy, Director of Marketing at the company, says: “Aspire’s key theme is about a strong and mutually rewarding partnership between Vanderbilt and its customers. The program is open to installers and distributors that do business directly with Vanderbilt, or via a certified distributor and is a major effort by Vanderbilt to broaden its service base and create long-term, incremental value for its partners.”
The programme has three membership levels – Registered, Silver, and Gold. Each comes with benefits. Vanderbilt says that it’s constantly developing its training tools and its support to serve installers. On the distribution side, the programme proposes marketing, event support, lead generation, and sales incentives.
Kim Loy says: “It’s not hard to see the economic imperative for signing up to Aspire. For example, one of the exclusive benefits available to the program’s Gold partners is pre-launch access to information related to new Vanderbilt products. We are one of the only players in the market that can offer technology from all three security disciplines, access, intrusion and video on a global basis. So, early access to any product development information can only improve a partner’s possibility to gain in positioning and competitiveness.”
For more about Vanderbilt’s Aspire Partner Program, visit https://vanderbiltindustries.com/partners/loyalty-program.
