Intersec 2018 is the 20th anniversary edition of the Dubai trade fair for security, safety, and fire protection. Visit: www.intersecexpo.com.
Pelco by Schneider Electric is one of 13 companies at Intersec 2018 that exhibited at the inaugural edition 20 years ago, and will line up alongside more than 1,300 exhibitors from 58 countries when the three-day event runs from January 21 to 23 at the Dubai International Convention and Exhibition Centre.
The US-based provider of security cameras and video surveillance systems had no direct presence in the Middle East until 2003 when it opened an office in Dubai. Pradeep Nair, Pelco’s Regional Sales Director for the Middle East and India, said: “Even with direct presence in Dubai, it took us a bit longer to establish our offices in other Middle East cities and Intersec helped as the major platform to meet new and current customers in a single place. Today, with a much larger presence and increased market share in the region, we see Intersec as a key platform to launch our new products and show our presence to the market.”
Nair said the Middle East continues to show tremendous opportunities in all business categories, which has been reflected in substantial growth for the regional security industry, while the market has easily adapted to the transition from Analogue to IP and advanced industry technologies. He added: “Today, Pelco’s product portfolio includes the best performing IP products in the Industry, which are completely open and offer great benefits to end-users. This has helped us win some key projects in the region and maintain a large market share over the last several years.
“Some of our major regional references include shopping malls, metros, city surveillance, airports, prestigious hotels and many large oil and gas facilities. Our revenue has grown exponentially from 1999 to 2017, and from the first Pelco employee on the ground in 2003, we now have more than 30 employees across the region in various sales and support roles.”
At Intersec’s debut show in 1999, when Pelco was one of just 61 exhibitors from 13 countries. Nair said: “Pelco has always focused on maintaining its brand image and quality, even in challenging times, which has been the case with Intersec as well. We anticipate that Intersec will continue to grow as the largest professional security show in the European Union and Middle East, as its footprint continues to expand with more exhibitors and attendees. Pelco will continue to focus on solutions that deliver meaningful innovations that deliver the specific features and functionality that users need for their specific video surveillance needs.
“More specifically, we’ll feature specific solutions for oil and gas and city surveillance applications featuring our leading-edge VideoXpert Enterprise and Professional VMS and ExSite Explosion Proof IP Cameras, which are most relevant for this region.”
Other companies at Intersec 2018 that exhibited at the inaugural edition in 1999 include Teleste, Corodex, Dafoos Fire Protection, NAFFCO, Siemens, Zener Electronics, the British Security Industry Association (BSIA), Technoalarm, Kidde Fire Protection, Kidde International, and Vicon Industries. Ahmed Pauwels, CEO of Intersec’s organiser Messe Frankfurt Middle East, said: “Intersec has grown in size and scope over the past two decades keeping pace with, and reflecting the tremendous transformation in the regional safety and security market. It has evolved into a multi-level interactive and inter-connective event that’s instrumental in hosting some of the most significant product launches, market forays and new business partnerships in the industry.”
Pauwels pointed to the long-standing support of the show’s official government partners, which now includes the Dubai Municipality. “The Dubai Police, Dubai Civil Defence, and Dubai Police Academy have been Intersec’s official partners for many years, and their support is crucial as we continue to expand the show together. We’re delighted to also have the Dubai Municipality on board as an official supporter, which becomes even more important with major events such as the Dubai Expo 2020 drawing ever closer, and the need to keep critical infrastructure, assets, and people safe with the latest security equipment and technology.”
New features for 2018 include a Drones Pavilion and indoor Drone Zone; a Wearable Security Pavilion will cover textiles including head-up displays, body cameras, embedded sensors and exo-skeleton communications.
