Vertical Markets

AXIS at IFSEC 2017

by Mark Rowe

It’s an increasingly connected world, the network video product company Axis Communications has told the annual IFSEC show in London, pointing to intelligent Internet of Things (IoT) devices that can aid operational efficiencies for business, besides security and safety.

The company’s stand at the show covered analytics in retail; access control integration with HID Global and SimonsVoss; and new radar detection for perimeter security.

Martin Gren, Co-Founder of Axis Communications, pictured, said: “We have some great new technologies that can be integrated with security systems – horn speakers, IP door stations and even radar detection. Alongside our smart Zipstream compression, Axis’ radar detection is one of the most interesting new offerings on show.”

Atul Rajput, Regional Director for Northern Europe, highlighted the scope and challenges of cybersecurity in the security industry. He said: “We saw the Mirai botnet last year, and more recently the WannaCrypt ransomware. In the security industry, we have tremendous risk management expertise in relation to people, property and assets. When it comes to applying best practice to networks or security systems, there’s a gap in the cybersecurity market which Axis and its partners are directly addressing.

“We have been extending IoT capabilities from video to audio, and these products are some of the solutions we’re most looking forward to showcasing at IFSEC this year. The ability for retailers to have a camera looking at a queue, then sounding an alert should that queue reach a certain size, really highlights the potential of synergistic IoT technology in retail.”

Andy Martin, Business Development Manager, Retail, said: “The intelligent high street is about using the IP platform to connect new devices, giving it functionality for marketing, operations and sales departments, and of course security and loss prevention specialists. It not only includes connecting devices like tagging systems and Point of Sale, but also adding analytics to increase the value added. Real-time analytics can help retail specialists know how to respond to the number of people within, or the way people are behaving, in a store. Through analytics, retailers can start to change and flex their labour.”

On the access control side, John Allen, Business Development Manager, Access Control, said: “What we’re showing here is a combination of access control linked to audio and outdoor management solutions, to try and give visitors an idea of how we can deliver a solution to their taste, not to our product requirements. The two most important things we’re highlighting are our collaborations with HID Global and SimonsVoss, showcasing mobile access and wireless locking – there’s a fantastic demonstration available that’s been very popular.”

See also Axis on day one at IFSEC video.

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