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ID printer caters for Jamie Oliver

Jamie Oliver, household name and chef has The Jamie Oliver Group to look after ‘all things Jamie’ – food and recipe development, cookbooks and magazines, endorsing products, and The Jamie Oliver Food Foundation.

The Group saw a need to print plastic ID cards for their staff to offer office security, The Group got in touch with Lancer Labels Ltd. Having worked with The Group since 2008 on various projects, Michael Roberts, Operations Manger at Lancer Labels worked with card printer distributor DED. The SD260 card printer from the manufacturer Datacard was identified as an appropriate printer for this project.

Michael found from DED that for a short time, Datacard were offering the usually blue SD260 ID card printer in a limited edition pink version to raise money for breast cancer research. Michael said: “When we heard that breast cancer research would benefit from the sale of this particular model of card printer, The Jamie Oliver Group and I agreed that it was a deal worth getting on board with.”

The SD260 is being used to print ID cards for all staff at The Jamie Oliver Group head office. The cards identify all personnel within the company. With a bespoke template created by their in-house designers which needed to match the look the group is known for, the card features an employee’s name, photo and employment status. The cards are also being used to offer discounts for all staff at all Jamie Oliver Restaurants, Recipease Shops and in the staff restaurant.

Lancer Labels provides thermal labels and thermal labelling solutions for commercial and industrial uses. Lancer Labels stock a range of self-adhesive thermal labels, barcodes and thermal ribbons, plus a selection of thermal transfer label printers, barcode scanners and complete labelling systems.

The SD260 card printer fits on a desktop and comes with a 100-card input hopper and 25-card output hopper, with the option for single-card feed and extended 100-card output hopper.


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