Case Studies

Football Extravaganza

by Mark Rowe

Security at the annual HMV Football Extravaganza (FE) event at The Hilton Hotel on London’s Park Lane on Tuesday, October 14 was again by Cardinal Security.

That marked the fifth year that Cardinal Security had been appointed to manage security at the event. As in previous years, Cardinal supplied a number of security officers who took responsibility for all general and VIP admission entrances as well as any other security needs at the event. In the spirit of charity, a number of the officers were provided free.

The Extravaganza was launched in 1996 to raise money for Nordoff Robbins, a music charity for vulnerable UK children and adults. The event has seen over £5m raised for the charity through celebrity auctions of football memorabilia and artwork. This year’s event honoured Ryan Giggs, Manchester United’s longest serving player and current assistant manager, with a Legend of Football award.

Ryan Giggs said: It’s an honour and privilege to be presented with the Legend of Football Award, particularly when I look back at the list of previous winners. I am looking forward to the event, celebrating with friends and colleagues and raising money for Nordoff Robbins music therapy, a really incredible cause.”

Ryan Giggs was joined by former United teammates Gary Neville, Paul Scholes, and Bryan Robson. The event raised £402,000. The band Stereophonics performed.

Jason Trigg, CEO of The Cardinal Group, said: “It was fantastic to be a part of Football Extravaganza once again. The event was attended by a number of high-profile figures and our renewed relationship with Football Extravaganza is testament to the professionalism of our manned guarding services.”

For more on the 2014 HMV Football Extravaganza (FE) event, visit www.footballextravaganza.org

Visit www.thecardinalgroup.co.uk.

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