Case Studies

EAS for retail chain

by Mark Rowe

The health food retailer Holland & Barrett is rolling out new EAS (electronic article surveillance) products for loss prevention and data analytics purposes at 950 stores in the UK, Ireland, Benelux and Scandinavia.

With the solutions in place, Holland & Barrett will improve merchandise availability across its estate by reducing shrinkage through enhanced loss prevention. The EAS 2.0 programme will also deliver a wide range of valuable data to the retailer. Remote access to in-store reports, will enable it to analyse footfall against transaction data to calculate shopper conversion rates and improve staffing allocations.

Holland & Barrett will use Checkpoint Systems’ EVOLVE iRange P30 antenna, with an Integrated VisiPlus people counting unit. Featuring a customisable design, the retailer will have a visual theft deterrent, besides detection, the product firm says.

The retailer will use Checkpoint Systems’ Counterpoint ECO deactivation at the point of sale. Its increased deactivation performance, particularly on smaller tags and labels, will also result in fewer false alarms, further enhancing shoppers’ in store experience, according to Checkpoint.

Holland & Barrett is also working with Checkpoint to source tag selected high risk product lines, such as Manuka honey and sports supplements. The source tagging will mean security labels are applied to merchandise at point of manufacturer or along the supply chain ahead of arriving in store. This will cut time staff spend tagging items internally. Roll-out is due by mid-2016.

Ray Aldis, Director of Projects for Holland & Barrett International, said: “Conversion data is a vital part of our business. We partnered with Checkpoint to improve the quality of our footfall reports so that we can better understand why people are buying our merchandise. We have achieved excellent results in the UK, with the integrated solution enabling us to reduce shrinkage, while providing accurate real-time traffic data across our estate. It represents a strong return on investment for our business.”

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