Checkpoint Systems, Inc., the RFID and Electronic Article Surveillance (EAS) product company reports work with retail clothing chain Diesel to place RFID technology into the brand’s flagship store.
Checkpoint integrated a range of RFID components with Diesel’s ‘smart’ displays in the Italian brand’s store in Piazza San Babila in Milan. RFID readers and antennas activate the displays at point of customer entry into the smart area. The interactive desktop identifies merchandise displayed on the table and provides more info, such as a description of the size and colour plus possible combinations with related items and accessories.
Checkpoint says that it worked with digital company H-Farm, which has for the past ten years designed systems involving customer interaction with RFID, to ensure the application process and RFID label are best suited for integration into logistics processes, while maintaining GS1 standards.
Among the options available in the Checkpoint RFID portfolio, the “WindLight” label was chosen for the project, as it’s been designed for the apparel retail sector, the makers say. The WindLight RFID application is implemented into the DC, through a dedicated coding and labelling line.
