Over the summer, Chelsea FC have been busy with pre-season preparations at their megastore for the start of the 2015-16 Premier League season. Closed since the end of May, it is the first major refurbishment since the store opened over ten years ago.
The new, larger megastore, which re-opened on Monday, August 3, has upgraded store security and marketing tools. Intrepid was tasked with replacing the EAS tagging (which the security firm had installed five years ago) within the store, with its latest radio frequency (RF) product, the Rembrandt. The club was updating the look of the security to match its new store interior, besides having the latest tagging technology and reliability. The Rembrandt products are sited at three points in the store; one at the entrance and two at the two exits. One exit is only open on match days to cope with the 10,000 visitors which pass through the doors in a few hours.
Intrepid have also added five thermal overhead people counters in store, to allow the management to monitor traffic flow on each of the two floors, as well as between floors on the two staircases. This should enable the team to judge staffing levels, merchandising and generally give better service to customers by understanding the routes through the store.
Paul Newbury, overseeing the project for Intrepid Security says: “The new Rembrandt tagging system is technically superior to anything else available for the price and working a treat. By working closely worked with the retail team, we made sure they got the people counter coverage they required. By monitoring the people traffic by counter location, the team will be able to identify customer hotspots and busier areas within the store, to maximize merchandising opportunities.”
The club reports that it already has merchandising data after the first home game, which they will build on over the season to expand sales and merchandise smarter.
Visit www.intrepidsecurity.com.
